Are you sick and tired of seeing negativity plague our media outlets? Are you wondering how you can spread your positive message and maybe even go viral on social media? In this episode of the Live Through Love Podcast, Ruben welcomes Brendan Kane, best-selling author and outside of the box thinker, to talk about the art of virality and why people share fearful messaging and violent content instead of more positive, feel-good content.

Ruben and Brendan speak on the role of fight or flight in media and entertainment, how our trauma informs the content we create and share, and the three core pillars of a “hook point”.

Brendan talks candidly about how social media content can help us heal our trauma, the difference between clickbait and fake news, and why creativity and originality of content doesn’t always lead to virality (hint: it pays to do your research!).

“Traditional clickbait is all about tricking people and eventually, that trick will subside.” - Brendan Kane

Plus… Tune in to learn Brendan’s 5 key tips for content creators who have a message to share but don’t have a big budget to spend on marketing their message. He also shares his thoughts on Instagram’s newest update (hello chronological feed!) and whether or not you should try to get on people’s favorites list.

“The answers are out there for free, it’s just, are you willing to do the work? Are you willing to actually recognize, hey, I don’t have all the answers but I’m willing to go and get them?” - Brendan Kane

So, tell me… What’s the message you want to share with the world? How do YOU live through love?


About the Guest: Brendan Kane is an innovation strategist for Fortune 500 corporations, brands, and celebrities. Helps them to unlock value and transform their businesses. With over 10 years of experience in digital, Brendan drives value for some of the most respected global brands. He has authored two best-selling books, One Million Followers & Hook Point: How to Stand Out in a 3-Second World.

Visit his website:
Buy his books Hook Point & One Million Followers


About the Host: Ruben Rojas is a Los Angeles based artist, activist, designer, speaker, and entrepreneur who uses art to inspire others to see through the lens of LOVE. By using the urban landscape as his canvas, Ruben encourages communities to change for the better through optimism and collaboration. Once vacant walls, and now this podcast, are vibrant reminders created to inspire you to dream big, feel beautiful, live in possibility, and to love. Ruben’s murals can be seen in cities across the country and around the world from Paris to New York and Florida to Mississippi. You can also bring love home by buying his art.

Follow Ruben on Instagram @rubenrojas
Visit his website:


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This is an Operation Podcast & Live Through Love Media Production.  

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