It all started with one word — love
In 2013, Ruben Rojas traded in his suit for a paint brush and began transforming blank walls into unique, empowering messages that today are uplifting communities and challenging the public to create new dialogues. As an artist, muralist and activist, Ruben’s mission is to ignite creativity and inspire others to see the world through the lens of love.
By using the urban landscape as his canvas, Ruben encourages communities to change for the better through optimism and collaboration. These once vacant walls are now vibrant reminders that inspire those who see them to dream big, feel beautiful, live in possibility, and to love. Ruben’s murals can be seen in cities across the country and around the world from Paris to New York and Florida to Mississippi.
Ruben’s portfolio of work extends beyond murals. He is a TED speaker, helping spread the message of art creating impact, a product designer and also a corporate consultant.
Ruben works with companies to help businesses give back, enhance workspaces and raise awareness on important issues. Past campaigns include clients such as Toms, Reebok, American Express, & GT’s Kombucha. Ruben is also co-founder of Beautify Earth, a nonprofit dedicated to putting an end to blighted walls and fixtures all over the world by empowering artists, encouraging social responsibility, and instilling community pride.