Creating a Culture of Love

Ruben Rojas is an artist on a mission to inspire the world to Live Through Love.

What started as a single word painted on a wall has grown into a global movement and a lifestyle brand. Through bold public art, limited-edition streetwear, high-impact partnerships, and purpose-driven storytelling, Ruben challenges us all to choose love over fear, possibility over limitation, and creativity over conformity.

From Corporate Hustle to Creative Calling

Ruben walked away from a successful finance career to follow a deeper purpose. In 2013, he picked up a paintbrush and began transforming walls into declarations of hope, resilience, and unity. His signature murals centered around the word “love” now live in cities across the globe, including Los Angeles, New York, Paris, London, and beyond.

The Work

Ruben’s creativity spans multiple expressions, all anchored in the same core mission:

  • Public Murals & Sculptures
    Large-scale, immersive statements that reclaim space and amplify community.

  • Original Art
    Limited-run pieces and collectible artworks

  • Live Through Love Apparel
    Wearable art designed to inspire and spark conversation

  • Speaking & Storytelling
    As a TEDx speaker and cultural voice, Ruben leads conversations around purpose, self-expression, and the role of love in personal and societal transformation.

  • The Live Through Love Podcast
    Intimate interviews and real talk about what it means to live a life rooted in love, with guests ranging from artists to entrepreneurs to everyday changemakers.

Collaborations & Impact

Ruben has worked with leading brands such as the NFL, BMW, American Express, TOMS, and Google to infuse art into culture and social impact into commerce. He is also the co-founder of Beautify Earth, a nonprofit committed to turning neglected walls into messages of hope around the world.

Whether partnering with corporations or connecting with communities, Ruben’s work centers one core belief: Love is the most powerful tool we have to change the world.

Join the Movement

This isn’t just art.
This is a reminder. A mindset. A way to live.

If you believe love belongs in our cities, in our homes, in our conversations, and in our clothing—you’re already part of the movement.

Explore more. Wear the message. Live Through Love.