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It all started with one word — LOVE

Love is a noun, a verb, and a way of life.We wake up every day and choose love. We want to change the way people treat each other, the world, and themselves. There’s a lot of talk about love and making the world a better place, but we’re actually taking and inspiring action. We’re not selling another ‘love’ shirt or piece of ‘love’ art. We’re reminding people that they matter with our words and actions, and we’re inviting you to join us.This is an active state of caring. This is a movement of people who operate out of love, not fear. This is acting from the heart. This is Live Through Love.


By using the urban landscape as his canvas, Ruben encourages communities to change for the better through optimism and collaboration. These once vacant walls are now vibrant reminders that inspire those who see them to dream big, feel beautiful, live in possibility, and to love. Ruben’s murals can be seen in cities across the country and around the world from Paris to New York and Florida to Mississippi.