LOVE IS ESSENTIAL

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LIVE THROUGH LOVE

This is much more than a clothing line and print collection...more than slapping some graphics on a hoodie to sell it. This is my life. And the commitment it takes to show up daily and choose love. Many of you know this way of life and proudly live it. These products can serve as a reminder and be given as gifts to those you love. 

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Ruben Rojas took a leap of faith that would change the course of his life...

He traded in his suit for a paintbrush and began transforming blank walls into unique, empowering messages that uplift communities and challenge the public to create new dialogues. As an artist, muralist and activist, his mission is to share creativity and inspire others to see the world through the lens of love.

"If there’s one thing I’ve learned in my journey is that it’s easy to question our belonging, worth, and value. I believe that each and every one of us belongs here and brings so much value to those around us. By living through love: showing it, sharing it, and wearing it, we are supporting each other to shift the pendulum toward love and away from fear."

— Ruben Rojas

BEYOND MURALS

MEET RUBEN

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"Love transcends all labels, colors, stigmas, you name it.

-Ruben Rojas