The Original Love T-shirt | Black

The first thing the movement ever wore.

In 2018, Ruben painted a mural and put the same hand-painted Love on a t-shirt. One hundred shirts sold off the back of that wall — and a brand was born. The Original Love T-shirt in Black is that shirt: the foundation piece, unchanged, still carrying the mark that started in a Venice alleyway in 2015.

Why This Tee Hits Different:

• The Foundation Piece — This is the design that built everything. Owning it is owning the origin.
• The Signature Love, In the Artist's Hand — Not a font. The actual mark, pulled off the wall.
• Premium Combed Ring-Spun Cotton — Soft, breathable, gets better with every wash. Built to last, not to churn.
• Classic Unisex Fit — Looks right on everyone. True to size.

The Details:
• 100% combed ring-spun cotton, 5.1 oz
• Signature hand-painted Love print
• Classic unisex fit
• Machine wash cold with like colors

Every piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.