Franchise Love Hat | Red
$72.00 CAD
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Franchise Love Hat | Red
For people who know love takes courage.
$72.00 CAD
Ships $7–9 · Free shipping over $125
Choose Your Franchise Color
Selling fast — limited sizes remaining.
- Free shipping over $125
- Easy 30-day returns
- Authentic Ruben Rojas design
The mark that started it all, on the hat that started it all.
The Franchise Hat carries Ruben's signature Love mark exactly as it first appeared — painted on walls before it was ever pressed on anything. Red edition. This is the franchise piece of the collection: the purest expression of a mark that started in a Venice alleyway back in 2015 and now lives on 100+ walls worldwide.
Why This Hat Hits Different:
- The Signature, Unchanged — The Love mark in the artist's actual hand, in raised puff print. Not a logo designed for merch — a mark pulled off the wall.
- The Franchise Piece — If you own one hat from this collection, this is the one collectors start with.
- Premium Structured Build — Clean silhouette, quality construction, made to be worn daily for years.
- One Size, Every Head — Adjustable fit that works on everyone.
The Details:
• Signature Love mark in raised puff print
• Structured premium construction
• Adjustable closure, one size fits most
Every piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.
Shipping
- Every order ships with love within 3–5 business days.
- Please note, weekends and holidays may add a little extra time.
- Once your order ships, you’ll get a tracking email — delivery times may vary by location.
Return policy
We hope you love your order, but if something isn’t right, we’ll make it right.
- Please contact us within 21 days of delivery to start a return.
- Items must be unworn, unwashed, and in original condition — free of perfume, stains, or any signs of wear — with all tags attached.
- Sale items are final and not eligible for return or exchange.
Keep Love On Top
The Franchise Love Hat carries Ruben Rojas’ signature Love mark — first painted on walls and now worn by people who believe choosing love still matters.
Part of the Original Love Collection, it turned a mural into something people could carry every day.
Not just the word. The mark. The message.
"I started painting my love mark on walls.
Now people wear it on their heads."
— Ruben Rojas
★★★★★
“Didn’t expect to love it this much. The shape is perfect, the quality feels premium. My go-to hat.” — Chris M.
★★★★★
"You know it’s good when strangers start asking where it’s from. Easily the best hat I’ve ever owned.” — Evan M.
★★★★★
“The message is what got me. The quality is what kept me. You can feel the love & intention.” — Brianna C.
LOVE LOOKS GOOD ON YOU
Real fits. Real love.Show yours — Tag @RubenRojas.
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
J
My new favorite hat
C
Love this hat! I wore it out on day one and received so many compliments. The bill seems a little bigger than other hats I have, so it was great during a really sunny day!
G
Love the blanket... love the colors... love the message!!
A
Absolutely LOVE ❤️ this Camo Trucker hat. Fits great, looks awesome. Everyone wants to know where to get it and I direct them to Ruben Rojas / LOVE.
J
These hats are extremely dope! They fit perfect and are really comfortable. The quality is top-notch. I can't go anywhere without somebody commenting on it! Will definitely be buying more products from them in the future.
K
Obsessed with this jersey and got the MOST compliments on it
H
Whats there not to love about the hat? Good quality and great message.
J
This is the coolest hat I’ve ever worn. Beyond comfy, with killer style and a deep fit that sits just right. It goes with everything and adds instant drip. If you want that effortless, fearless look, this is it. Drip level: off the charts.
m
More Amor Hoodie
I've bought many hoodies, stop reading this review and scroll up and hit the purchase button. You will be happy.
L
I own around 50 hats, and this might be my new favorite one. Perfect fit, high quality athletic material, and the brim is pre-curved exactly how I like it. It’s very versatile, so I’ve been able to wear it around town, and in the gym or on a run.
The color is exactly how it looks in the pictures. You won’t be disappointed!
S
Absolutely obsessed! This is hands-down the best crewneck sweatshirt l've ever owned. It brings back all the nostalgia of high school football games— fans cheering in the stands, cool fall nights, and that classic school-spirit energy — but with a totally modern, elevated design.
The embroidered love script is stunning and incredibly detailed, and my favorite touch is the one-of-a-kind printed and woven patch by the wrist. The heavyweight fabric with terry cloth on the inside makes it super cozy, and it layers perfectly with a button-down or tee underneath.
Truly one of a kind. I can't recommend it enough!
A
I WANT THIS IN EVERY SINGLE COLOR! I’ve gotten soooo many compliments every time I wear it and it’s the most perfect conversation starter. I can dress it up or down and the fabric is sooo chic and expensive feeling. Incredibly well made, clean finishes, beautiful color such.a.statement. piece!
J
I love this hat. It has the structure of a traditional SnapBack but it’s lighter than a dad hat. You can truly wear it year round. Great color and minimal logo. I’ve been wearing it daily since I bought it!
K
First day i wore it, someone told me they loved my vibe!!!!!! Its great quality and love love love the message!
L
I LOVE hats! All hats but truckers hold a special place in my heart and this one is perfect! The “Lover” message on this watermelon red hat turned heads!
A
Great quality, love the hat
N
So stoked on this! Great quality, dope details and fabric feels good ! This wil be in heavy rotation all summer. Loves
B
LOVE this tee! wore it all day yesterday. great quality and fit, and love the graphic. happy to support LOVE and this brand!
B
omg i love it! so glad i bought it. great quality, great fit, and LOVE the graphic. happy to support LOVE and this brand!!
M
Love these sweats. My latest purchase from this brand. Great quality and materials. Very well made. Comfortable. Also, met Ruben at an event. Very cool guy. Happy to support this movement.
J
fully love it!
J
love em! (maybe add pockets?)
J
love it!
J
love it!!