Welcome Jake Gould, a social media comedy sensation who accumulated over 2.1 million TikTok followers in under a year. He found viral fame in mid-2020 thanks to his prank videos featuring shenanigans between him and his dad.
Jake sits down with Ruben to talk about how he turned his love for pranks into a full-time career. They both agree that making something out of your passion, no matter how unconventional it is, comes down to having a long-term vision for what you want.
"I’m not doing it for the short-term. I’m doing it for the long-term. I’m seeing the culmination of all of this—the snowball effect. Eventually the avalanche of love is going to be so big that it doesn’t matter what happened today.” - Ruben Rojas
They talk about what it takes to keep up with the moving targets of social media algorithms, and why they believe that rising above the noise, no matter the platform, comes down to consistency, authenticity, and going for quality over quantity.
Finally, Jake gives his three best pieces of advice to aspiring or budding comedians and pranksters in the age of social media, and how love plays a role in every one of his pranks, no matter how outrageous.
"Have fun. If you really don’t like what you’re doing, it’s impossible to keep going.” - Jake Gould
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About the Guest: Jake Gould (@jakesfunny) is a social media comedy sensation who accumulated over 2.1 million TikTok followers in under a year. He found viral fame in mid-2020 thanks to his prank videos featuring shenanigans between him and his dad.
