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Not a logo designed for merch — a mark pulled off the wall.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Franchise Piece\u003c\/strong\u003e — If you own one hat from this collection, this is the one collectors start with.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Structured Build\u003c\/strong\u003e — Clean silhouette, quality construction, made to be worn daily for years.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Size, Every Head\u003c\/strong\u003e — Adjustable fit that works on everyone.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003cbr\u003e• Signature Love mark in raised puff print\u003cbr\u003e• Structured premium construction\u003cbr\u003e• Adjustable closure, one size fits most\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEvery piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ruben Rojas Shop","offers":[{"title":"Default Title","offer_id":47597288128682,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/B096D84B-5328-4F8E-9047-8DF5072A421E.png?v=1762294781"},{"product_id":"heritage-love-hat-natural","title":"Heritage Love Hat | Natural","description":"\u003cp\u003e\u003cstrong\u003eTexture you can feel from across the room.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Heritage Love Hat pairs rich corduroy with the signature Love mark — the tactile piece of the collection. Natural colorway, structured build, the kind of hat that feels like it came from another era and reads like it came off a wall. From the artist who's spent a decade painting Love across LA, New York, Miami, Paris, and London.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy This Hat Hits Different:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeritage Corduroy\u003c\/strong\u003e — Warm, textured, built like the classics. It photographs well and feels better.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Signature Love Mark\u003c\/strong\u003e — Raised puff print in the artist's hand, front and center.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured Build\u003c\/strong\u003e — Holds its silhouette wear after wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Size, Every Head\u003c\/strong\u003e — Adjustable fit that works on everyone.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003cbr\u003e• Corduroy construction, Natural colorway\u003cbr\u003e• Signature Love mark in raised puff print\u003cbr\u003e• Structured silhouette, adjustable closure\u003cbr\u003e• One size fits most\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEvery piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ruben Rojas Shop","offers":[{"title":"Default Title","offer_id":47597618200746,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/Love_Unfiltered.jpg?v=1765577820"},{"product_id":"love-aop-etd-run-cap","title":"Love AOP ETD Run Cap","description":"\u003cp data-start=\"225\" data-end=\"431\"\u003e\u003cspan class=\"s1\"\u003eEarn The Day in t\u003c\/span\u003e\u003cspan class=\"s1\"\u003ehis performance-run silhouette merges technical precision with Ruben’s signature allover LOVE artwork—transforming a daily essential into a wearable piece of art. Built with lightweight moisture-wicking fabric, laser-cut ventilation, reflective safety hits, silicone branding, and full interior LTL taping, this cap is engineered to move with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFrom sunrise miles to all-day city flow, the ETD LOVE Performance Cap keeps your mindset sharp and your style undeniable. A reminder stitched into every panel: \u003c\/span\u003e\u003cspan class=\"s2\"\u003eearn it, express it, live through love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAllover LOVE script print\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eReflective ETD detailing for visibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSilicone + embroidery logo hits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLightweight moisture-wicking performance fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLaser-cut side ventilation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSoft moldable brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFull custom interior LTL taping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdjustable strap for secure fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOne size fits most\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA technical run cap infused with Ruben’s allover LOVE artwork. 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LOVER in raised puff letters, from the artist who's spent a decade putting Love on walls across LA, New York, Miami, Paris, and London.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy This Hat Hits Different:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Matched to the '63 C-10\u003c\/strong\u003e — Not \"vintage-inspired.\" Pulled straight from the paint of a truck that's been working since 1963.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRaised LOVER Puff Print\u003c\/strong\u003e — Dimensional lettering you can feel. It reads across the room and across the street.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Trucker Build\u003c\/strong\u003e — Structured foam front, breathable mesh back, reinforced snap closure. 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