{"title":"Hats · Premium","description":null,"products":[{"product_id":"the-sunday-driver","title":"The Sunday Driver","description":"\u003cp\u003e\u003cstrong\u003eBuilt From the Past. Made to Be Worn Now.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLooks like you found it in 1974. Feels like nothing you owned back then.\u003c\/p\u003e\n\u003cp\u003eA vintage silhouette pulled from classic Americana and rebuilt with the details that were missing the first time. Every element is intentional.\u003c\/p\u003e\n\u003cp\u003eThe front carries a \u003cstrong\u003ewoven love patch\u003c\/strong\u003e — the same mark that first went up on a Venice alleyway wall. A single \u003cstrong\u003esilk ribbon\u003c\/strong\u003e runs the length of the bill, like the pinstripe down the side of a classic car. Underneath, a \u003cstrong\u003esuede underbill\u003c\/strong\u003e gives it weight and texture you feel the second you pick it up.\u003c\/p\u003e\n\u003cp\u003eThe Sunday Driver is named for the person who takes the long way on purpose. Who isn't trying to get anywhere fast. Who notices things.\u003c\/p\u003e\n\u003cp\u003eThat's not a slower way to live. That's a more awake one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVintage structured silhouette\u003c\/li\u003e\n\u003cli\u003eWoven love patch, front\u003c\/li\u003e\n\u003cli\u003eSilk ribbon pinstripe along the bill\u003c\/li\u003e\n\u003cli\u003eSuede underbill\u003c\/li\u003e\n\u003cli\u003eCustom construction from the ground up\u003c\/li\u003e\n\u003cli\u003eDesigned in Los Angeles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSome hats are made to fill a shelf.\u003c\/p\u003e\n\u003cp\u003eThis one was made to mean something.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLive Through Love\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ruben Rojas","offers":[{"title":"Default Title","offer_id":47517858431146,"sku":"RR-HAT-SUNDAYDRIVER","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/IMG-0597.png?v=1787505338"},{"product_id":"etd-run-cap-sunbeam","title":"ETD Run Cap | Sunbeam","description":"\u003cp\u003e\u003cstrong\u003eThe day doesn't hand itself over.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe ETD Run Cap — Earn The Day — comes from the 5am side of the brand: the miles, the intervals, and the mornings nobody sees. Ultra-light technical construction in Sunbeam, with the reminder stitched into the name: the day is earned.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy This Cap Hits Different:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaser-Perforated Ventilation\u003c\/strong\u003e — Airflow where you need it when the pace picks up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Wicking Interior\u003c\/strong\u003e — Handles sweat so you don't think about it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured-but-Flexible Brim\u003c\/strong\u003e — Holds its form on the run, packs flat in a gym bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Light Build\u003c\/strong\u003e — You'll forget it's on until someone asks about it.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003cbr\u003e• Ultra-light technical run construction\u003cbr\u003e• Laser-perforated ventilation panels\u003cbr\u003e• Moisture-wicking interior band\u003cbr\u003e• Sunbeam colorway, one size fits most\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEvery piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ruben Rojas","offers":[{"title":"Default Title","offer_id":47744202932394,"sku":"RR-HAT-ETD-SUNBEAM","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/ECF7EB0A-2569-49F9-8B46-DE7A4191B946.jpg?v=1784573016"},{"product_id":"driven-by-love-f1-racing-hat-artist-edition","title":"Driven by Love F1 Racing Hat — Artist Edition","description":"\u003cp\u003e\u003cstrong\u003ePrecision is just love with a stopwatch.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Driven by Love F1 Racing Hat — Artist Edition — channels the obsession of Formula 1 into headwear: tenths of a second, total commitment, zero coasting. LOVE Racing graphics with checkered detailing, built for people who chase their thing the way a race team chases a lap record. From the artist who applies the same obsession to walls.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy This Hat Hits Different:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLOVE Racing Graphics\u003c\/strong\u003e — Motorsport-inspired design with checkered detailing. Reads paddock, means passion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtist Edition\u003c\/strong\u003e — A limited run from Ruben's studio, not a mass-market race-merch clone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Build\u003c\/strong\u003e — Quality construction made for daily laps, not display shelves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Size, Every Head\u003c\/strong\u003e — Adjustable fit that works on everyone.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Details:\u003c\/strong\u003e\u003cbr\u003e• LOVE Racing graphics with checkered detailing\u003cbr\u003e• Artist Edition — limited run\u003cbr\u003e• Premium construction, adjustable closure\u003cbr\u003e• One size fits most\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEvery piece we make is a small batch — that's how it's been since the first 100 shirts sold off the back of a mural in 2018. When a run ends, it ends. If enough of you demand it back, we repaint.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ruben Rojas","offers":[{"title":"Default Title","offer_id":48119769596074,"sku":"RR-HAT-F1-ARTIST","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/7CCBABC1-C880-406D-B62A-C11DD9C15802.png?v=1773877650"},{"product_id":"the-off-duty-cream-corduroy","title":"The Off-Duty","description":"\u003cp\u003e\u003cstrong\u003eClocked out. Nothing on the calendar. Nowhere to be.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCream corduroy, rope across the bill, and the LOVER patch sitting where a service station name used to go. It's the hat you grab on your way out the door when nobody's expecting you anywhere.\u003c\/p\u003e\n\u003cp\u003eThe Pinstripe Lover wears its stripe on the fabric. This one keeps it quiet — same patch, softer volume, goes with everything you already own.\u003c\/p\u003e\n\u003cp\u003eBeing off duty isn't the absence of doing something. It's the part where you remember why you were doing it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCream corduroy, structured crown\u003c\/li\u003e\n\u003cli\u003eWoven LOVER patch, front\u003c\/li\u003e\n\u003cli\u003eRope detail across the bill\u003c\/li\u003e\n\u003cli\u003eCurved bill\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eDesigned in Los Angeles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSome hats are for showing up.\u003c\/p\u003e\n\u003cp\u003eThis one's for after.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLive Through Love\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ruben Rojas","offers":[{"title":"Default Title","offer_id":49088032440490,"sku":"RR-HAT-OFFDUTY","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/3A6F3774-F3C3-41B4-9B50-5C4E3D349EEE.png?v=1787496304"},{"product_id":"the-pinstripe-lover","title":"The Pinstripe Lover","description":"\u003cp\u003e\u003cstrong\u003eSome things were there all along.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI designed this hat. Then I found a photo of myself as a kid wearing almost exactly the same thing. Same stripes. Different word on the front.\u003c\/p\u003e\n\u003cp\u003eI've been wearing some version of this hat my whole life. I just kept changing what it said.\u003c\/p\u003e\n\u003cp\u003eHickory stripe — railroad engineer cloth, the same fabric on that kid's head — with the LOVER patch on the front. A little nostalgia. A little Americana. A lot of love.\u003c\/p\u003e\n\u003cp\u003eMade for the kid you were. And the Lover you became.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHickory stripe cotton, structured crown\u003c\/li\u003e\n\u003cli\u003eWoven LOVER patch, front\u003c\/li\u003e\n\u003cli\u003eFlat bill\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eDesigned in Los Angeles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor Lovers Since Day One.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLive Through Love\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ruben Rojas","offers":[{"title":"Default Title","offer_id":49088048496810,"sku":"RR-HAT-PINSTRIPE","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/EB0B4F06-0E29-4619-A8AA-9443718C6CE6.png?v=1787496447"},{"product_id":"love-flower-cap","title":"Love Flower Cap","description":"\u003cp\u003e\u003cstrong\u003eA flower nobody can pick.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Love Flower is the LOVE mark written four times and turned around one center — the mark that started in a Venice alleyway and now lives on buildings, cars, stadiums, and skin. Here it's screen-printed all over washed, treated cotton canvas, crown to brim to underbrim, so it reads the same from every angle. The wash gives it a worn-in, vintage hand out of the box, and it only gets better with wear.\u003c\/p\u003e\n\u003cp\u003eBloom is a decision. This is what it looks like when you keep making it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvery side\u003c\/strong\u003e — Love Flower on every panel, the brim top, and the underbrim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashed canvas\u003c\/strong\u003e — unstructured 5-panel, low-profile, treated for a vintage hand that softens with wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe small signatures\u003c\/strong\u003e — tonal embroidered signature on one side, script love. on the other\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble snap\u003c\/strong\u003e — adjustable, one size fits most\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade for the Short\u003c\/strong\u003e — same flower as the \u003ca href=\"\/products\/love-flower-short\"\u003eLove Flower Short\u003c\/a\u003e, same intention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColors\u003c\/strong\u003e\u003cbr\u003eNight Bloom — washed black, white print\u003cbr\u003eFull Bloom — royal blue, white print\u003cbr\u003eLate Bloom — red on red, tonal print. The quiet one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecs\u003c\/strong\u003e\u003cbr\u003e100% washed, treated cotton canvas · 5-panel unstructured · curved brim · all-over screen print · double snap · Live Through Love interior taping · one size\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEvery piece we make is a small batch — that's how it's been since this mark was first painted in a Venice alleyway back in 2015. When a run ends, it ends. If enough of you demand it back, we repaint.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ruben Rojas | Live Through Love","offers":[{"title":"Night Bloom (Black)","offer_id":49280113377450,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Full Bloom (Blue)","offer_id":49280113410218,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Late Bloom (Red)","offer_id":49280113442986,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0169\/0425\/7590\/files\/love-flower-cap-black-1.png?v=1789773833"}],"url":"https:\/\/rubenrojas.com\/collections\/hats-premium.oembed","provider":"Ruben Rojas | Live Through Love","version":"1.0","type":"link"}